Integrate Your Product into the Life of a Celebrity.
One of the most effective ways to garner mass media exposure is to place your projects into celebrity work, often known as celebrity seeding or Celebrity Product Placement. Consumers see it all the time in television shows, radio announcements, billboards and online–they want to know what their favorite celebrities are doing, wearing, driving, eating, etc. So, why not integrate your product into their daily lives? Celebrity seeding can help you achieve coverage in the media at a fraction of the cost of advertising or paid A-list endorsements. Boost your product/company buzz with the help of Frankly Communications knowledge of what it takes to get a celebrity to not only like your product but get captured using it.
There are several strategies we employ to assist you with your next celebrity seeding project including:
- Understanding the product placement purpose and end-goal
- Identifying and contacting the celebrities you want your product to be associated with
- Employing tactics for product disbursement (i.e., gift bags)
- Targeting product promotion channels (print, TV, radio, online)
Contact us for more information about celebrity product placement.