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We need some assistance with office and administrative tasks in the upcoming weeks. For more information and to apply, please email us at email@example.com.
Social media is an essential tool for businesses who wish to communicate with their audiences; where traditional marketing and advertising provides a one-way dialogue from company to consumer, social media allows for a two-way relationship where the newly empowered consumer interacts with their favorite brands online.
In order to execute effective social media marketing, it is essential to understand your audience and the social networks you—and they—are using. With the knowledge of each platform’s demographic, you can locate and connect with your target audience within each network.
To help you along your way, Frankly Communications PR + Marketing Apprentice Jessie Baude designed this infographic summarizing some basic usage and demographic statistics of the major social media platforms, including suggestions for a business’s biggest opportunities with each profile.
For example, now that you know consumers on Facebook are the most interactive with brands they “like” on Fridays, you can plan to post important content that day to increase its visibility and the likelihood of engagement. Along those same lines, Twitter users are particularly active from 10–11 PM, so scheduling content during this window is a good practice.
That being said, these statistics cover the entire population of each social network; to be even more precise and targeted with your marketing strategy, you’ll need to complete research on your specific audience and their social media habits, but this is a good place to start. Good luck!
Happy National Punctuation Day! We want to commemorate this sacred writer’s holiday with a little lesson on an often confusing topic: those darn dashes.
There are three different dashes: the hyphen (-), the en dash (–) and the em dash (—). So, what’s the difference between these punctuation pieces, other than being small, medium and large? Well, as you could have guessed, each mark serves a distinctly different purpose.
The hyphen is primarily used to form compound phrases, like pre-owned, three-year-old or X-ray. It is also used for word division when copy is justified (as in magazines, books and newspapers) to split a word between the end of one line and the beginning of another.
The en dash is used to denote a span or range of numbers; for example, “the years 2013–2014″ or “the score was 20–26.” In these instances, you can think of the dash as reading “to” or “through.”
The en dash is also used between words that are not a compound phrase, but rather represent a relationship of some sort between two items. For example:
The em dash—one of my personal favorites—can replace commas, parentheses or colons within sentences and are excellent for placing particular emphasis. Two em dashes can also be used to stand in for a missing or omitted part of a word, as in “Ms. F——,” and three em dashes represent an entirely missing word, like “the ——— drove away.”
So, to summarize:
Curious how to type each mark on your keyboard? Visit our Facebook for the shortcuts! And now, we’ll leave you with a punctuation joke to brighten your day:
We’ve been pretty busy over here at Frankly Communications. To lift up our spirits, I went on a mission to do nothing other than dig up the most bizarre things I could ever think of on the always reliable, beautifully crafted, online world of Amazon.
1. Rubber Chicken “Hen Bag” Tote
Who hasn’t wanted to carry around a functional rubber chicken, right?
Some people, my mother included, have chosen to decorate their homes and gardens with chickens… but a chicken as a fashion statement? I’m going to go ahead and say that this poultry-laden tote will not be on my next wish list.
2. Peanut Butter and Jelly Matching Slice Necklace
Apparently some people have taken their love of PB&J to a whole new level. I understand the concept of a friendship bracelet: two separate, sentimental pieces that fit together to make a whole. So I guess two sides of a classic children’s sandwich is the same thing, am I wrong? You’re the jelly to my peanut butter?
Perhaps this will be my first gift to the boyfriend I don’t have.
3. Knitting with Dog Hair Book
It’s a good thing this book exists because apparently some people might betray their dog if they don’t WEAR ITS HAIR ON THEIR BODY. What?! Unlike something so prosaic such as wearing leather, this dog hair-knitting book will make you feel much more connected with your clothing.
4. Life-Size Cardboard Cow Cutout
Maybe this could be the new thing for apartments, like antlers or art pieces on the walls… a cardboard cow cutout? It’s the “moo” feng shui!
I’m sure if you brought one of these babies home, your roommates would be stoked about their new cud-chewing friend in the middle of the living room.
5. Funny Fanny Farting Coin Drop Bank
Here’s the problem with this odd Amazon find: would you ever save any money? If this were my method to saving extra coins I’d think… mmm, better not. But really, who wants to stick their hand this crack just to try to save a few pennies? Worth it? Maybe.
6. Toilet Mug
Drinkin’ outta… toilets?
I can think of a few other ways I’d prefer to drink my morning cup of joe than out of a toilet. This java juice is not so appetizing.
7. Naughty Emojis App
This is just bad news waiting to happen. Sensual lip-touching emoji?! Nooope. Whoever thought of this emoji has clearly never drunk texted anyone in their life. I relate this Amazon find to moving in next door to a Ben and Jerry’s: it seems like a great idea… but then it’s just really not at all.
8. I Heart Chickens Bumper Sticker
9. Deer Antler Plant – Almost impossible to kill!
Wait, why were they trying to kill it in the first place?
I’m not quite sure what’s going on with this plant, other than it kind of scares me. Why is it named a “Deer Antler Plant”? Either way, if you’ve always been looking for an un-killable plant, your dreams have come true.
Maybe just keep it in the basement.
10. Anti-Monkey Butt Powder
What is monkey butt? Anyone? Anyone? I could probably look up what monkey butt is, but I think I’ll save that for another day.
Well, if you have this unfortunate condition, you can get some anti-monkey butt powder for just $5.77 to clear that right up.
This has been an interesting experience. Thank you, Amazon, for your weirdness.
Ad2 Denver, a nonprofit organization of young advertising and marketing professionals, is extending an invitation to Colorado-based nonprofit organizations to submit Requests for Proposals (RFP) to be granted a free public service campaign.
Ad2 Denver completes a public service campaign for a different nonprofit annually in order to give back to their local communities and provide learning and real-world experience to the driven, up-and-coming professionals who run the organization. These talented individuals will volunteer their skills to assist a great cause with the specific marketing and advertising needs of the nonprofit selected.
Do you know of any great nonprofits that would be deserving of this campaign? Please pass this along! For more information, visit the Ad2 Denver Public Service Campaign and Competition page, or contact Frankly Communications Digital + Design Strategist and Ad2 Denver Communications officer Niki Hale.
About Ad2 Denver Ad2 Denver is a nonprofit organization of advertising professionals ages 32 and under. An affiliate of the American Advertising Federation (AAF), the Denver chapter of Ad2 is one of 25 branches of the organization nationwide. The passionate young professionals who volunteer for Ad2 Denver work closely with their sister organization, Ad Club Denver, to create networking, educational and leadership opportunities for students and fellow young professionals in the Denver and Boulder advertising and marketing communities.
The Frankly Communications Blog, Frankly Speaking, is a go-to source for updates on all things related to digital public relations, social media, mobile marketing, technology trends and new communication strategies. Our plan is to consistently monitor market climates, conduct thorough research and perform systematic, critical analysis of industry trends to produce thought-provoking, helpful snippets of information to inspire your organization to Engage + Communicate = Evolve with your audiences. Like our customized business approach, our goal is to ultimately add value to your current communication practices. Let us help you become leaps ahead of your competitors.